Pain point
No shared KPIs
Teams pull metrics from different tools.
- • Central dashboard
- • Team-specific widgets
- • Email digests
Growth & leadership teams
Make data-driven decisions with confidence
See exactly how your organization is performing with comprehensive analytics and insights.
Stop guessing about performance and start knowing. Social Home brings together all your operational data—from marketing and acquisition through tenant onboarding and ongoing engagement—into one comprehensive analytics platform. See which marketing channels drive the best tenants, understand where tenants drop off during onboarding, track operational KPIs, and measure ROI on every initiative. Make informed decisions based on real data instead of assumptions, and prove the value of your work to stakeholders. Turn analytics from a nice-to-have into a strategic advantage.
Why teams invest
- • Make decisions based on real data
- • Prove marketing ROI
- • See complete tenant journey
Available on all devices
Access from your computer: full
Use on your mobile device: web
Your team can work seamlessly whether they're in the office or out in the field. Everything stays in sync automatically, so you always have the latest information at your fingertips.
Pain point
Limited funnel visibility
Acquisition, onboarding, and tenancy operations aren’t connected.
- • Cross-journey funnels
- • Drop-off alerts
- • Comparison to targets
Pain point
Attribution blind spots
Marketing cannot prove ROI.
- • Facebook CAPI
- • Google Ads enhanced conversions
- • Custom event pipelines
Key capabilities
What you'll love about this feature
Dashboards that everyone can use
Get ready-made dashboards designed for executives, operations teams, and marketing. See all your key metrics in one place, filter by team or department, and monitor system health automatically. No need to build dashboards from scratch—everything you need is ready to use.
- • Track 7 key conversion events automatically
- • Filter by team, property, or tenant segment to see what matters to you
- • Monitor system health so you know if analytics are working correctly
- • Get insights without technical expertise
Understand tenant experience from start to finish
Track how tenants interact with your properties, how they engage with your team, and how quickly you respond to their needs. See property views, communication metrics, and task completion rates to understand what's working and what needs improvement.
- • Track which properties tenants view and how they engage
- • See communication metrics so you know how responsive you are
- • Monitor task throughput to understand operational efficiency
- • Improve tenant experience based on real data
Prove marketing ROI with complete attribution
Connect marketing spend to actual housing outcomes. See which campaigns drive tenants, measure return on ad spend, and optimise your marketing budget based on real results. Prove the value of marketing and get the budget you need.
- • Track conversion value so you know which campaigns are profitable
- • See return on ad spend widgets that update automatically
- • Get automatic alerts when KPIs drop so you can adjust quickly
- • Make data-driven marketing decisions
Time-saving benefits
Save 10 hours per week on reporting
Stop spending time creating reports and pulling data from multiple systems. Dashboards update automatically, reports are generated on schedule, and you get alerts when something needs attention. Focus on using insights to make decisions instead of creating reports.
- • Get automatic alerts when metrics drop or tracking fails
- • Reports are generated automatically so you don't need to create them
- • System health is monitored automatically so you know analytics are working
- • Spend time on strategy instead of reporting
Real-world scenarios
See how this works in practice
Scenario: You need to justify marketing budget
Before Social Home, you couldn't prove which marketing channels actually worked. Now, you can see exactly which campaigns drive tenants, how much each tenant costs to acquire, and the return on every marketing dollar. Present clear ROI data to leadership and get the budget you need.
- • Prove marketing ROI with complete attribution data
- • Optimise spending based on actual results
- • Get budget approval with confidence
Scenario: Tenants are dropping off during onboarding
In the past, you might not notice until it was too late. With Social Home, you can see exactly where tenants drop off during onboarding, which steps cause problems, and how to fix them. Get alerts when drop-off rates increase, and take action immediately.
- • Identify onboarding problems before they become serious
- • Fix issues quickly with real-time alerts
- • Improve tenant retention by fixing drop-off points
See it in action
Real screenshots from Social Home
These screenshots show exactly what you'll see when you use this feature. Every detail is designed to make your work easier and more efficient.
Customer perspective
“Leadership finally sees the entire journey, from lead to sustained tenancy. Analytics inside Social Home removed weeks of reporting work, and we can now make decisions based on real data instead of guessing.”
Claire Benton — Chief Growth Officer, Civic Homes
FAQs
Everything teams ask before they sign
How quickly can we get started?
Most teams are up and running within a week. We provide comprehensive onboarding support, including training sessions for your team, data migration assistance, and dedicated support to ensure a smooth transition. You can start using the platform immediately while we help you import your existing data.
What training and support do you provide?
We offer comprehensive training for all team members, including live training sessions, video tutorials, and detailed documentation. Our support team is available via email, phone, and in-app chat. Plus, you'll have access to our knowledge base with step-by-step guides for every feature.
Can we customize it for our specific needs?
Absolutely. Social Home is designed to adapt to your workflows. You can customize fields, create custom reports, set up automated workflows that match your processes, and configure permissions to match your team structure. Our team works with you to ensure the platform fits your unique requirements.
What kind of support is included?
Every plan includes email and in-app chat support with response times based on your plan tier. We also provide regular check-ins during your first 90 days, access to our knowledge base, video tutorials, and community forums. Premium plans include priority phone support and dedicated account management.
Can we customize the dashboards?
Absolutely. While we provide ready-made dashboards that work for most teams, you can customize them to match your specific needs. Add custom metrics, create team-specific views, and configure alerts based on your priorities. We'll help you set everything up during onboarding.
How do you track marketing attribution?
We track the complete customer journey from first marketing touch through tenancy. This includes tracking from social media campaigns, search ads, and other marketing channels. You can see which campaigns drive tenants, how much each acquisition costs, and the complete conversion path. This gives you the data you need to prove ROI and optimise spending.
What if we use other analytics tools?
Social Home's analytics work alongside your existing tools. Many teams use Social Home for operational analytics while keeping their existing tools for other purposes. We can also export data in formats that work with other analytics platforms, so you can use the tools you prefer while still getting the insights you need.
Ready to Transform Your Analytics & Tracking?
See how analytics & tracking can transform your operations and help you serve your tenants better. Join over 500 housing providers already using Social Home to streamline their work.
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